Productization Process (3cr)

Evaluation scale

1-5

Objective

The student
- understands the characteristics of a productization process
- is able to recognize opportunities of productization in their professional field
- is able to productize a service or product idea
- is able to protect the targets of productization from competitors

Content

- productization process
- spin-offs
- customer-orientation as a basis for productization
- protection of intellectual property

Materials

Parantainen, J. (2007). Tuotteistaminen : rakenna palvelusta tuote 10 päivässä. Talentum.

Teaching methods

Sisältö:
Tapahtuman tuotteistaminen ja sen markkinointikampanjan suunnittelu
Visuaalisen markkinointimateriaalin tuottaminen

Opetusmenetelmät:
Luentoja, kirjatentti
Ryhmätyöskentelyä ja case-esimerkkejä.
Projektityö: oman elämystapahtuman tuotteistaminen.

Student workload

Luennot 30h, itsenäinen harjoitustehtävätyöskentely 45h

Assessment criteria, satisfactory (1)

The student
- understands the characteristics of a productization process
- understands the opportunities of productization in their own professional field
- understands the importance of customer-orientation in productization
- knows methods of protection of intellectual property

Assessment criteria, good (3)

The student
- masters the characteristics of a productization process
- has a clear idea of the opportunities of productization in their own professional field
- has a clear idea of the importance of customer-orientation in productization
- has a clear idea of methods of protection of intellectual property

Assessment criteria, excellent (5)

The student
- masters the productization process
- masters the opportunities of productization in their own professional field
- masters and is able to apply customer-orientation in productization
- masters and is able to apply methods of protection of intellectual property