Concept Development (5cr)

Code: 2B00BP30-3006

General information

Enrollment: 22.04.2025 - 03.09.2025; Registration for the implementation has ended.

Timing: 08.09.2025 - 31.10.2025; Implementation is running.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: SeAMK Cultural Management

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Degree programmes: Bachelor of Culture and Arts, Cultural Management

Teachers: Juhani Haarala; Jaana Liukkonen

Groups: KUTU23
Bachelor of Culture and Arts, Cultural Management

Course: 2B00BP30

Evaluation scale

1-5

Objective

The student is able to

- understand the importance of concept development as part of product development
- compare the differences between concept development and product design
- take into account the concept as a resource-saving method
- apply the basics of concept development methods in the creation of a new product/service idea
- develop an innovative idea together with the commissioner and/or the user as a project
- analyse the risks and opportunities of concept development
- apply the principles of concept protection

Content

- concept development process
- methods of concept development
- customer and user cooperation
- risk assessment and protection

Materials

Opintojaksolla jaettava materiaali

Teaching methods

Sisältö:
Elämyksellisen kokemuksen elementit
Asiakaskokemuksen hallinta
Tapahtuman konseptointi ja kohderyhmän määrittely sekä analysointi
Elämystapahtuman brändäys ja visuaalisen markkinointimateriaalin tuottaminen
Aluekarttasuunnittelu

Luentoja ja seminaareja.
Ryhmätyöskentelyä ja case-esimerkkejä.
Excursiot

Projektityö: oman elämystapahtuman suunnittelu

Student workload

Kontaktitunnit 42h, itsenäinen yksilö- tai ryhmätyöskentely 88 h

Assessment criteria, satisfactory (1)

The student
- understands the importance of concept development as part of product design
- applies the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development
- applies the principles of concept protection

Assessment criteria, good (3)

The student
- understands the importance of concept development as part of product design
- applies well the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection

Assessment criteria, excellent (5)

The student
- understands very well the importance of concept development as part of product design
- applies very well the basics of concept development methods in the creation of a new product/service idea
- develops very well an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection in a diverse way