Visual Communication (5cr)
Code: 2B00BP21-3013
General information
- Enrollment
 - 25.08.2025 - 03.09.2025
 - Registration for the implementation has ended.
 
- Timing
 - 25.08.2025 - 22.02.2026
 - Implementation is running.
 
- Number of ECTS credits allocated
 - 5 cr
 
- Unit
 - SeAMK Cultural Management
 
- Campus
 - SeAMK Seinäjoki, Frami
 
- Teaching languages
 - Finnish
 
- Degree programmes
 - Bachelor of Culture and Arts, Cultural Management
 
- Teachers
 - Juhani Haarala
 
- Scheduling groups
 - Pienryhmä 1 (Size: 35 . Open UAS : 0.)
 - Pienryhmä 2 (Size: 35 . Open UAS : 0.)
 
- Groups
 - 
                        KUTU25Bachelor of Culture and Arts, Cultural Management
 
- Small groups
 - Small group 1
 - Small group 2
 
- Course
 - 2B00BP21
 
Evaluation scale
1-5
                    
Objective
The student 
- is able to analyze the principles of typography and design of graphical symbols
- is able to apply the basics of visual communication in graphical design assignments and commissions
- is able to apply the basics of image processing in assignments
- knows the basics of layout and is able to apply different grids
- is able to utilize the opportunities to apply graphic design in different media and productions
                    
Content
- Basics of chromatics
- Basics of typography
- Graphic design software
- Basics of layout design
- Printed communication and electronic communication
                    
Materials
Itkonen, M. (2007). Typografian käsikirja. RPS-yhtiöt.
                    
Assessment criteria, approved/failed
Pass:
- Student attends classes. 
- Student can adapt the basics of visual communications in tasks and commissions and in different mediums and productions. 
- He understands basics of layout design, colors and typography. 
- Student can identify differences between print and digital media.
Fail:
- Student does not return his tasks at all or they do not show that he understands the substance of the course at all. 
- Student does not understand basics of layout design, colors or typography. 
- Student does not attend classes.