Marketing Communications Planning in Libraries (4cr)

Code: KD18BPAM03-3013

General information

Enrollment: 10.11.2025 - 14.01.2026; Registration for introductions has not started yet.

Timing: 07.01.2026 - 22.02.2026; The implementation has not yet started.

Number of ECTS credits allocated: 4 cr

Local portion: 0 cr

Virtual portion: 4 cr

Mode of delivery: Distance learning

Unit: SeAMK Library and Information Services

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Degree programmes: Bachelor of Business Administration, Library and Information Services

Teachers: Essi Tuominiemi

Groups: KITI24
Bachelor of Business Administration, Library and Information Services; KTDIPL24S
Kirjasto- ja tietopalvelualan korkeakouludiplomi

Course: KD18BPAM03

Evaluation scale

1-5

Objective

The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in libraries. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Content

- Objectives and planning marketing communications
- Integrated marketing communications
- Implementing and evaluating marketing communications
- Roles of advertising agencies and other sub-contractors

Materials

To be announced by the lecturer.

Teaching methods

Online learning environment. The course can be completed fully in your own time online.

Student workload

4op = 108h independent work.

Assessment criteria, satisfactory (1)

Satisfactory (2-1)
The student has carried out work and participated as instructed. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Assessment criteria, good (3)

Good (4-3)
The student has carried out work well and participated actively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies.

Assessment criteria, excellent (5)

Excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan and evaluate goal-oriented marketing communications on the operational and strategic levels in a library very well. The student can produce integrated marketing communications plan for a library. The student is able to analyze, plan and develop marketing communication activities in line with strategic goals of a library. The student can evaluate his or her marketing communication competencies critically.