Study Guide

Objective

The student is able to identify megatrends, trends and weak signals in industry’s environment. Student can evaluate the impact of the change and transformation processes of business environment. The student is able to identify the opportunities and threats of digital business and develop innovation in worklife. The student is able to collaborate in a global environment.

Content

• Strategic management
• Business forecasting
• Digital business environment
• Service business and innovation
• International business
• Social media and digital marketing
-Global collaboration and networking

Materials

Material provided in Moodle during the intensive week by lecturers

Teaching methods

Intensive course Global Master School in the USA; no hybrid participation

Student workload

Intensive week 6 study days and evening program
lectures approximately 20 hours
group work 30 hours
material and study tour 20 hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in practical business cases.

Assessment criteria, good (3)

The student has carried out work well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop solutions for the case company in the assignment of the course. Student has shown ability to team work.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop creative solutions in the assignment of the course. Student works excellent as part of a team.

Assessment methods and criteria

Group work, participation and self-reflection + possible pre-task

Assessment criteria, good (3)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in practical business cases.

Assessment criteria, excellent (5)

The student has carried out work well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop solutions for the case company in the assignment of the course. Student has shown ability to team work.

Assessment criteria, approved/failed

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases. Student has been able to develop creative solutions in the assignment of the course. Student works excellent as part of a team.