Digital Marketing (3cr)
Code: LTVAMA302-3001
General information
- Enrollment
- 23.01.2017 - 17.04.2017
- Registration for the implementation has ended.
- Timing
- 03.04.2017 - 19.05.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Business Administration, Business Management
- Teachers
- Saija Råtts
- Course
- LTVAMA302
Evaluation scale
1-5
Objective
The student recognizes the characteristics and possibilities of digital media in marketing and can plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Content
- Digital media and internet
- Internet marketing
- Social media
- Mobile marketing
- Legal issues connected to digital marketing
Location and time
FramiF teorialuokka
Materials
Ilmoitetaan opintojakson alussa
Teaching methods
Luennot ja harjoitukset, mahdollisesti verkkotentti
Employer connections
Ei ole.
Exam schedules
mahdollisesti verkkotentti
Completion alternatives
Valinnaista toteutustapaa ei ole.
Student workload
Työmäärä yhteensä: noin 80 h
- mistä työjärjestyksessä olevaa opiskelua: 24 h
- mistä itsenäistä opiskelua: 56 h
Assessment criteria, satisfactory (1)
Excellent (5): The student has done the work to an excellent standard and participated actively and constructively. The student recognizes the possibilities of digital media in marketing and can, to an excellent standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Good (4-3): The student has done the work well and participated actively. The student recognizes the possibilities of digital media in marketing and can, to a good standard, plan utilization of digital media in marketing. The student can assess various social media content from marketing perspective and can produce reasoned proposals for new content. The student can give examples of utilization of mobile media in marketing.
Satisfactory (2-1): The student has done the work and participated as instructed.
Qualifications
Marketing studies in virtual enterprise activities