Study Guide

Objective

Students form an overall understanding of tourism as a diverse global phenomenon and industry. The student recognizes the key concepts of tourism, the specifics of the industry and the extensive networks of operators in the field. The student understands the cluster-like nature of tourism and recognizes the regional and global impact of tourism. The student is able to apply research information and research in tourism and as a part of tourism business and entrepreneurship. Students will recognize global megatrends and understand their impact on the tourism industry.

Content

- Tourism as a global and regional phenomenon
- Specific features of the tourism business
- Tourism work and entrepreneurship
- The regional economic impact of tourism and its implications
- Future and trends in tourism

Materials

Verhelä, P. (2014). Matkailun perusteet. Kuopio : SH Traveledu Oy 2014.
Veijola, S. (2013) Matkailututkimuksen lukukirja. Rovaniemi : Lapin yliopistokustannus 2013.
Matkailututkimuksen avainkäsitteet (2017), toim. Edelheim Juha, Ilola Heli

Teaching methods

Online education. Includes time-bound online lectures. Lectures will be recorded.
Lectures, online discussions, tests, functional tasks, individual, couple or group work.

Student workload

3 ECTS = 81 h. Lectures 12 h, indipendent study 69 h.

Content scheduling

1. Introduction to tourism, tourism phenomena and themes
2. Special features, future and trends of tourism
3. Tourism’s operating environment, impact, tourism work and entrepreneurship

Further information

The online lectures are held in Teams. The lectures are recorded and the recording can be viewed afterwards.
Lecture materials are stored in Moodle under each lecture theme.
Participation in lectures is not compulsory, but desirable.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has carried out the course assignments and participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings to tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Assessment criteria, good (3)

The student has carried out the course assignments well and actively participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings to tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Assessment criteria, excellent (5)

The student has carried out the course assignments excellently and actively participated in the study unit. The student is able describe tourism as a global phenomenon and explain the special characteristics of the tourism industry. The student knows how to examine tourism through its social, ecological, economic, cultural and political dimensions towards responsible tourism. The student is familiar with and knows how to use digital tools and programs significant to tourism business and marketing. The student recognizes the significance of interaction and multiculturalism as part of tourism work and business. The student is capable of detecting global trends and megatrends and explain their meanings in tourism. The student is able to apply tourism research to development both in tourism companies and in destinations.

Assessment methods and criteria

The course includes an advance assignment, a learning task and self-evaluation.

Qualifications

No prerequisites.

Further information

jenny.janhunen@seamk.fi