International Marketing Management

International Marketing Management (5 cr)

Code: KD00CL38-3004

General information

Enrollment

13.11.2024 - 15.01.2025

Timing

01.01.2025 - 31.05.2025

Credits

5 op

Virtual proportion (cr)

3 op

Teaching languages

English

Degree programmes

Master of Business Administration, International Business Management

Teachers

Emmanuel Ndzibah
Elisa Kannasto

Responsible person

Elisa Kannasto

Scheduling groups

Avoin AMK (Ei koske tutkinto-opiskelijaa) (Size: 10. Open UAS: 10.)

Student groups

IBM24
Masters Degree Programme in International Business Management
IMEIBM25S
Master-level Exchange Programme in International Business Management

Education groups

Open UAS (Doesn't apply to degree student)

Objective

Students are able to analyze the domestic and foreign operations environments of international trading. Students utilize that information in adaptation of international marketing strategies and marketing-mix in a given situation. We take a common view to the topic discussed above but more in detail we go through the challenges by discussing the issues in international environment.

Content

- cultural environment of international business
- marketing mix in international business environment
- international business operations and strategies in international business environment

Materials

To be announced later

Teaching methods

Lessons and assignments

Student workload

135 hours of which
-contact lessons 15 hours
-independent work 120 hours

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company assignment.

Assessment criteria, good (3)

The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.

Study Guide