Study Guide

Objective

Success in international markets depends solely on the development of an understanding of changing conditions and opportunities and the development and implantation of appropriate global strategies. The course focuses on the development of skills to understand the issues that managers face in operating in international markets.

Content

- assessing foreign markets' attractiveness
- understanding the impact of differences in legal, sociocultural, political, technological, and economic regimes
- evaluating international political and economic risks
- building and operating global networks, including entry mode choice
- assessing global challenges, ethical behavior, and corporate social responsibility for international business

Materials

Lecturer's teaching materials
Articles and case study materials
Books, which can be found in SeAMK Library.
• Peng, M. 2013. Global Strategy, South-Western/Cengage Learning: Mason, OH. (ISBN: 978-1-133-96461-2)
• Charles W.L. Hill. International Business, Competing in the Global Marketplace. McGraw Hill. (12thEd) 2018

Teaching methods

Lecturing
Class activities
Group or team work
Presentation

Student workload

There will be total of 81 hours.

- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Content scheduling

Content includes assessing foreign markets attractiveness, understanding the impact of differences in legal, socio-cultural, political, technological, and economic regimes, evaluating international political and economic risks, building and operating global networks, including entry mode choice, assessing global challenges, ethical behavior and corporate social responsibility for international business.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students has basic understanding about international business strategies.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to apply information about internationalization strategies in a setting described.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to creatively apply information about internationalization strategies in a setting described.

Assessment methods and criteria

% Grade
51 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Qualifications

International Business Operations and International Marketing