Study Guide

Objective

The student is able to work and perform in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers successfully.

Content

- Building international teams
- Product and company promotion
- Sales negotiations

Materials

To be announced via the Moodle system.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to work and perform in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers using simple structures, limited professional vocabulary, and mistakes that disturb understanding.

Assessment criteria, good (3)

The student is able to work and perform in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers using professional language. The student performs well in predictable field-related situations.

Assessment criteria, excellent (5)

The student is able to work and perform skillfully in a multinational professional team promoting a product/ company. The student can manage a multicultural audience and customers using impressive professional language. The student performs very well in field-related situations.

Assessment methods and criteria

Minimum required attendance: 3 / 5.

Qualifications

The course is aimed at students who study English as a second language. ( Not for students with English as a mother tongue or the official language of education). The course is ideal for Gateway students, IB students as well as 3 and 4 year students of the business school.

Further information

The course yields virtual credits.