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Concept Development (5 cr)

Code: 2K00CL89-3004

General information


Enrollment

04.09.2023 - 11.09.2023

Timing

04.09.2023 - 15.10.2023

Credits

5 op

Teaching languages

  • English

Degree programmes

  • Gateway to Cultural Management

Teachers

  • Juhani Haarala
  • Jaana Liukkonen

Student groups

  • IGWCM23F
    Gateway to Cultural Management Studies

Objective

The student is able to

- understand the importance of concept development as part of product development
- compare the differences between concept development and product design
- apply the basics of concept development methods in the creation of a new product/service idea
- develop an innovative idea together with the commissioner and/or the user as a project
- analyse the risks and opportunities of concept development
- apply the principles of concept protection

Content

- concept development process
- methods of concept development
- customer and user cooperation
- risk assessment and protection

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student
- understands the importance of concept development as part of product design
- applies the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development
- applies the principles of concept protection

Assessment criteria, good (3)

The student
- understands the importance of concept development as part of product design
- applies well the basics of concept development methods in the creation of a new product/service idea
- develops an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection

Assessment criteria, excellent (5)

The student
- understands very well the importance of concept development as part of product design
- applies very well the basics of concept development methods in the creation of a new product/service idea
- develops very well an innovative idea together with the commissioner and/or user as a project
- analyses the risks and opportunities of concept development in a comprehensive way
- applies the principles of concept protection in a diverse way