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Marketing Management (3 cr)

Code: IB00CX77-3003

General information


Enrollment
17.04.2023 - 06.09.2023
Registration for the implementation has ended.
Timing
04.09.2023 - 15.10.2023
Implementation has ended.
Number of ECTS credits allocated
3 cr
Local portion
3 cr
Mode of delivery
Contact learning
Unit
SeAMK International Business
Campus
SeAMK Seinäjoki, Frami
Teaching languages
English
Degree programmes
Bachelor of Business Administration, International Business
Teachers
Dario Liberona
Course
IB00CX77

Evaluation scale

1-5

Objective

The student is capable of creating a marketing plan for a different cultural environment. Student knows the environmental factors to this process and is able to take into consideration their effect on adapting existing means of competition in the target market.

Content

- Environmental analysis
- Different strategies available for 4 P adaptation

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students are able to carry out environmental analyses in an international company and based on that draw consequences on the adaptation process of means of competition.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to carry out environmental analyses in an international company and based on that draw logical consequences on the adaptation process of means of competition.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to carry out environmental analyses in an international company and based on that draw creatively consequences on the adaptation process of means of competition.

Qualifications

- Basics of Marketing
- Cross-Cultural Business

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