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Operational Environment and Competitive Tools of Retail (5 cr)

Code: LTVAKY101-3008

General information


Enrollment
17.04.2023 - 27.08.2023
Registration for the implementation has ended.
Timing
18.04.2023 - 17.12.2023
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual portion
5 cr
Mode of delivery
Distance learning
Unit
SeAMK Business Management and SME Business Management
Campus
SeAMK Seinäjoki, Frami
Teaching languages
Finnish
Seats
0 - 25
Degree programmes
Bachelor of Business Administration, Business Management
Teachers
Kristiina Mutka-Vierula
Course
LTVAKY101

Evaluation scale

1-5

Objective

The student obtains a general view of trade and its significance in Finland. They are able to describe target customer groups of different retail trade sectors and what they use their money for. The student is able to explain the role and functions of trade in the distribution chain. They are able to describe the weapons of trade of entrepreneur-based trade and the shopkeeper-entrepreneur?s role in the retail trade chain and at a company belonging to a chain.

Content

trade as a field of activity in Finland
- customers of trade
- distribution channels
- competitive weapons
- shopkeeper and entrepreneurship

Materials

Retail - Kaupan työt ja toiminta (toimittaja Satu Rämö: Edita, 2013)
Material in internet.

Teaching methods

Independent study and online assignments

Student workload

Independent work 135 h.

Assessment criteria, satisfactory (1)

Assignments and exams have been completed according to the criteria of the K-Retailers' Association.

Assessment criteria, good (3)

Assignments and exams have been completed versatile according to the criteria of the K-Retailers' Association.

Assessment criteria, excellent (5)

Assignments and exams have been completed thoroughly according to the criteria of the K-Retailers' Association.

Qualifications

Tutkinto-ohjelman yhteiset perusopinnot.

Further information

Agreement with SeAMK and Kesko.
Amount of students is limited.

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