Study Guide

Objective

The student is able to plan business operations. The student is able to describe the meaning of the business environment. The student is capable of preparing a business plan and is able to function in a group. The student is able to describe the meaning of accounting in business. The student is able to prepare simple budgets and knows the most fundamental factors affecting a company's profitability. The student is able to identify ERP-systems. The student is able to identify attributes describing a marketer. The student is able to draw up a business idea ja is able to identify ways to produce customer value. The student knows the most important business information sources and is able to use them. The student knows different stakeholder groups of a company and knows the purpose of networking to a business. The student is able to write business letters and to utilize them in trading.

Content

- business plan and its components: vision, strategy, business idea, business process, clients, competition, budgeting, financial plan, profitability and pricing
- demand, supply and customer value
- information seeking
- business environment and its sectors
- ERP-system
- stakeholder groups and networking
- business letters

Materials

-Jormakka, Koivusalo, Lappalainen ja Niskanen: Laskentatoimi. 2015 or newer.
- Bergströn ja Leppänen: Yrityksen asiakasmarkkinointi. 2018 or newer.
- material provided by the teachers

Teaching methods

- Lectures and guided exercises
- working in a practice enterprise
- Information seeking, 1 cr: contact teaching (lectures), online studies (partly time-bound, partly independently)

Student workload

- lectures and guided practice
- independent work

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Satisfactory (2-1): The student has carried out work and participated as instructed. The student is able to plan business operations. The student is able to describe the meaning of the business environment. The student is capable of preparing a business plan and is able to function in a group. The student is able to appropriately interact with others, the student will know how to take others into consideration and accommodate the demands of the situation and the professional field in communicating coherently, convincingly and clearly. The student is capable to develop Finnish language skills and skills in communication as part of professional know-how. The student knows the most important business information sources and is able to use them.

Assessment criteria, good (3)

Good (4-3): The student has carried out work well and participated actively. The student is able to plan business operations. The student is able to describe the meaning of the business environment. The student is capable of preparing a business plan and is able to function in a group. The student is able to appropriately interact with others, the student will know how to take others into consideration and accommodate the demands of the situation and the professional field in communicating coherently, convincingly and clearly. The student is capable to develop Finnish language skills and skills in communication as part of professional know-how. The student knows the most important business information sources and is able to use them.

Assessment criteria, excellent (5)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. The student is able to plan business operations. The student is able to describe the meaning of the business environment. The student is capable of preparing a business plan and is able to function in a group. The student is able to appropriately interact with others, the student will know how to take others into consideration and accommodate the demands of the situation and the professional field in communicating coherently, convincingly and clearly. The student is capable to develop Finnish language skills and skills in communication as part of professional know-how. The student knows the most important business information sources and is able to use them.

Assessment methods and criteria

- Group work: business plan (55 %), other group work and occasions
- Individual performance: exam on marketing (15%) and learning diary (15 %, passed/failed), and information seeking (15 %)

Qualifications

No previous studies are required.