Education Exhibitions and Marketing (5cr)

Evaluation scale

1-5

Objective

The student can analyse and develop business activities. The student can explain the reasons for the need for continuous development of a business and the impact of changes in the business environment on a firm. The student can describe the antecedents and means of business growth. The student is able to hold meetings as required by law for limited firms and can draw up the required minutes.

Content

- analysis and development of a firm
- firm growth
- analysis of financial position
- board meeting, invitation to shareholders' meeting, shareholders' meeting

Materials

Opettajien jakama materiaali ja SeAMKin oppaat, esitteet, lehdet ja nettisivut.

Teaching methods

Ennakkotehtävä, luennot, käytännön harjoitustehtävät, opetustila- ja laboratoriokäynnit, messuille osallistuminen ja/tai koulumarkkinointikäynnit sekä palautetilaisuus.

Assessment criteria, satisfactory (1)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. The student is able to analyze and develop a business. The student is able to explain, why it is necessary for a company to keep up continuous development and how changes in the operational environment of a company affect it. The student is able to prepare financial statements and carry on the permanent accounts to the next financial year. The student is able to hold meetings necessary according to the company law and is able to draw up the minutes of the meetings.
Good (4-3): The student has carried out work well and participated actively. The student is able to plan business operations. The student is able to analyze and develop a business. The student is able to explain, why it is necessary for a company to keep up continuous development and how changes in the operational environment of a company affect it. The student is able to prepare financial statements and carry on the permanent accounts to the next financial year. The student is able to hold meetings necessary according to the company law and is able to draw up the minutes of the meetings.
Satisfactory (2-1): The student has carried out work and participated as instructed. The student is able to plan business operations. The student is able to analyze and develop a business. The student is able to explain, why it is necessary for a company to keep up continuous development and how changes in the operational environment of a company affect it. The student is able to prepare financial statements and carry on the permanent accounts to the next financial year. The student is able to hold meetings necessary according to the company law and is able to draw up the minutes of the meetings.

Further information

Ennakkotehtävän suunnitelma palautettava 26.10.2015 klo 14 mennessä.
Opintojaksoon kuuluva koulutus on 27. - 28.10. ja 3.- 4.11.2015 (yht. 20 h) Seinäjoella Frami F:n tilassa ja SeAMKin kampuksilla (Frami, Koskenala, Ilmajoki ja Itikanmäki) Läsnäolo pakollinen.
Opiskelija osallistuu yksille koulutusmessuille lukuvuoden 2015 - 2016 aikana ja tekee koulumarkkinointikäyntejä. Opintojaksolle tarvittava työtuntimäärä on 3 op (1 op = 27 h).
Koulutusmessujen vaihtoehdot ovat:
? KnowHow-messut Vaasassa 18.-19.11.15, kolme eri alan opiskelijaa
? Studia-messut Helsingissä 30.11.- 2.12.2015, kuusi eri alan opiskelijaa
? Opinlakeus-messut Seinäjoella 20.-21.1.2016, kuusi eri alan opiskelijaa
Koulumarkkinointikäynnit
? koulumarkkinointikäynnit ajoittuen lukuvuoteen 2015 ? 2016
Ilmoittautuminen WinhaWillen kautta 5.10. - 20.10.2015.
Ryhmään otetaan enintään 20 opiskelijaa. Joka alalta (kulttuuri/kite, liiketalous, luonnonvara-ala, ravitsemisala/bieli, tekniikka sekä sosiaali- ja terveysala) pyritään saamaan vähintään kaksi opiskelijaa sekä koko ryhmään tasapuolisesti naisia ja miehiä. Valitut opiskelijat ilmoitetaan viimeistään 21.10.2014.
Lisätietoja 5.10.2015 alkaen viestintä- ja markkinointikoordinaattori Leena Vainionpää, leena.vainionpaa@seamk.fi, puh. 040 830 4223.