Study Guide

Objective

The student is able to

- describe the meaning and possibilities of design thinking in organizational development
-recognize the principles of user orientation from service development perspective
-to apply the process and tools of service design in order to develop organization's operations
-to apply knowledge about how service design is interlinked with organizational strategy
-to design and manage the utilization of service thinking in order to attain organizational goals

Content

Service design principles, process and methods
Service marketing and value creation in service business and service ecosystems
Development of user experiences by inclusive and co-creational methods
The meaning of user orientation in organizational change and renewal
Connections between service design and design thinking with managing organizational strategy

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

Fair (1 to 2) The student masters the main concepts and processes of service design and design thinking. The student interprets the role of user orientation in new service development. The student describes the possibilities and challenges of managing service design. The student plans a project using service design methods and describes its interaction with organization's strategic development.

Assessment criteria, good (3)

Good (3 to 4) The student masters and applies the main concepts and processes of service design and design thinking. The student distinctly evaluates appropriate models and methods for using service design in an organization. The student structures service concepts, which are based on organizational and user needs. The student plans and executes a project using service design approach. The student perceives the needs of new service solutions by considering the strategic goals of an organization.

Assessment criteria, excellent (5)

Excellent (5) The student masters and applies the main concepts and processes of service design and design thinking diversely. The student evaluates and chooses appropriate service design models and methods for organizational service development. The student foresees developmental possibilities of an organization and structures user-oriented service concepts. The student individually plans and manages a project using service design approach. The student evaluates and reasons the added value of new service solutions by considering the strategic goals an renewal needs of an organization.