Study Guide

Objective

The student is able to develop internationalization strategies for companies in fictional and brick & mortar environment.

Content

- Internationalization strategy formation in different kinds of cases

Materials

Lecturer's teaching materials, articles and books, which can be found in SeAMK Library.

Teaching methods

Lecturing
Class activities
Group or team work
Presentation

Student workload

There will be total of 81 hours.

- 16 hours for lecturing and in-class activities
- 57 hours for Individual or teams activities
- 8 hours for presentations

Content scheduling

Content includes assessing foreign markets attractiveness, understanding the impact of differences in legal, socio-cultural, political, technological and economic regimes, evaluating international political and economic risks, building and operating global networks, including entry mode choice, assessing global challenges, ethical behavior and corporate social responsibility for international business.

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has carried out work and participated as instructed. Students has basic understanding about international business strategies.

Assessment criteria, good (3)

The student has carried out work well and participated actively. Students are able to apply information about internationalization strategies in a setting described.

Assessment criteria, excellent (5)

The student has carried out work to an excellent standard and participated actively and constructively. Students are able to creatively apply information about internationalization strategies in a setting described.

Assessment methods and criteria

% Grade
50 - 59 = 1

69 - 60 = 2

79 - 70 = 3

89 - 80 = 4

100 - 90 = 5

Qualifications

International Business Operations and Cross-Cultural Business