Study Guide

Objective

The student knows the business opportunities of the cultural field and the structures supporting entrepreneurship. The student knows the economic preconditions of entrepreneurship. The student is able to network and lean on the clusters of their own field. The student is able to develop and test their business idea in practice.

Content

- operational environments of entrepreneurship
- support systems, networks, and channels of growth
- assessment of the student's own business idea
- processes and methods of business idea development and customer-oriented product development

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student recognises the principles and potential of entrepreneurship in the cultural field. The student is able to search for information and networks to develop their own business idea.

Assessment criteria, good (3)

The student recognises the potential of cultural business from the customer perspective. The student recognises the potential of entrepreneurship and their own starting point as an entrepreneur in the creative sector. The student is able to search for support and networks to develop their own business idea.

Assessment criteria, excellent (5)

The student has a comprehensive view of the potential, operational environment and networks of entrepreneurship in the cultural field. The student is able to apply information by developing and testing their business idea from the customer perspective.