Study Guide

Objective

The student knows how use of key social media applications and evaluate the content of different social media services
The student knows the history of media environments of social media services
The student can evaluate and acquire social media services
The student knows the strategic goals of social media and the main points of the production process

Content

Historical development of social media
Social media tools
Social media & libraries
Social media strategy and production process
Social media as part of an organization’s media environment

Materials

Course material assigned by the teacher

Teaching methods

Class participation, assignments, possible exam and essay
Online assignments and material

Student workload

Lectures 30 h
Material and self-study 60 h
Assignments and practice 60 h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student has sufficiently participated in contact studies and completed the assignments included in the course and passed a possible exam
The student is able to describe the history of social media orally and in writing
The student knows the basics of strategic thinking in social media
The student is able to apply social media in library work
The student is able to describe the social media production process orally and in writing

Assessment criteria, good (3)

The student participation has been active in contact studies and part-time studies
The student is able to analytically describe the key stages of the history of social media orally and in writing
The student is able to apply social media in practice in library work
The student is able to create a social media strategy for the library the student is able to produce social media for the use of the library

Assessment criteria, excellent (5)

The student has actively participated in the course and its various forms of work
The student has a good overall understanding of the history of social media and its strategic significance, especially from the perspective of the library
The student is able to apply the social media tools he / she has learned to the development of practical working life
The student has versatile knowledge of social media for the use of the library and its production process orally and in writing

Assessment methods and criteria

Active participation
Assignments

Assessment criteria, good (3)

The student has sufficiently participated in contact studies and completed the assignments included in the course and passed a possible exam
The student is able to describe the history of social media orally and in writing
The student knows the basics of strategic thinking in social media
The student is able to apply social media in library work
The student is able to describe the social media production process orally and in writing

Assessment criteria, excellent (5)

The student participation has been active in contact studies and part-time studies
The student is able to analytically describe the key stages of the history of social media orally and in writing
The student is able to apply social media in practice in library work
The student is able to create a social media strategy for the library the student is able to produce social media for the use of the library

Assessment criteria, approved/failed

The student has actively participated in the course and its various forms of work
The student has a good overall understanding of the history of social media and its strategic significance, especially from the perspective of the library
The student is able to apply the social media tools he / she has learned to the development of practical working life
The student has versatile knowledge of social media for the use of the library and its production process orally and in writing