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Internet marketing (3 cr)

Code: LT00CF80-3007

General information


Enrollment

14.11.2022 - 02.01.2023

Timing

09.01.2023 - 17.02.2023

Credits

3 op

Virtual proportion (cr)

1 op

Teaching languages

  • Finnish

Degree programmes

  • Bachelor of Business Administration, Business Management

Teachers

  • Raija Kangassalo

Student groups

  • LITA21D

Objective

Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.

Content

- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing

Materials

Teacher's material
Internet material (including Google Digital Garage)

Teaching methods

Contact teaching, online teaching, independent learning assignments, practical work

Student workload

81 h

Evaluation scale

Passed/failed

Assessment criteria, approved/failed

Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.

Assessment methods and criteria

Project work

Qualifications

Information and Communication Technology