Internet marketing (3cr)

Code: LT00CF80-3006

General information

Enrollment: 01.11.2021 - 12.12.2021; Registration for the implementation has ended.

Timing: 07.04.2022 - 31.05.2022; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Contact learning

Campus: SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Degree programmes: Bachelor of Business Administration, Business Management

Teachers: Matti Koski-Sipilä

Course: LT00CF80

Evaluation scale

1-5

Objective

Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.

Content

- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing

Assessment criteria, approved/failed

Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.

Qualifications

Information and Communication Technology