Internet marketing (3 cr)
Code: LT00CF80-3006
General information
Enrollment
01.11.2021 - 12.12.2021
Timing
07.04.2022 - 31.05.2022
Credits
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Matti Koski-Sipilä
Student groups
-
VETO22VETO22, Verkkoliiketoiminnan osaaja
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Evaluation scale
1-5
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Qualifications
Information and Communication Technology