Study Guide

Objective

Students will be introduced to the central tools and phases involved in video production. They will plan and implement a small-scale video production in groups. Students will get familiar with video projects in digital business communication, such as commercials, product demos, tutorials and corporate presentations. They will learn how to include marketing perspective into video production. Students will get familiar with the video production processes with advertising agencies or marketing professionals.

Content

- Basics of video production
- Tools for producing videos
- Phases in producing a video
- Small-scale video production in groups
- Video projects in digital business communication
- Marketing perspective in video production (Brand, marketing message and requirements of target audience)
- Video production process and co-operation with companies

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student knows the basic tools and phases involved in video production. The student is able to plan and implement a basic video production in a group. The student is aware of video projects in digital business communication. He/she has a basic knowledge about marketing perspective in video production. The student knows the basics of video production processes with advertising agencies or marketing professionals.

Assessment criteria, good (3)

The student knows well tools and phases involved in video production. The student is able to plan and implement a feasible video production in a group. The student is aware of video projects in digital business communication. He/she has a good knowledge how to include marketing perspective into video production. The student knows video production phases and processes with advertising agencies and marketing professionals.

Assessment criteria, excellent (5)

The student knows well tools and phases involved in video production and is able to plan, implement and develop a video production in a group. The student is familiar with video productions in digital business communication. He/she has a good knowledge how to apply marketing knowledge in video productions. The student knows well video production phases and processes with advertising agencies and marketing professionals.