Study Guide

Objective

Students learn to see the big picture of a company's processes with regard to digitalization. Students know how to recognize processes and how to digitize them.

Content

· Digitalization in business and financial management
· Digitalization in production and service management
· Digitalization in sales and marketing
· Customer Relationship Management

Materials

- material provided by lecturer

Teaching methods

integrated system: lectures and exercises 40 h

Student workload

- lectures and exercises 40 h
- independent work 95 h

Evaluation scale

1-5

Assessment criteria, satisfactory (1)

The student is able to recognize business processes and describe their stage of digitalization. He/she knows the basics of digital tools used in some of the processes.

Assessment criteria, good (3)

The student is able to recognize business processes and describe their stage of digitalization. He/she is able to use digital tools in central business processes.

Assessment criteria, excellent (5)

The student is able to recognize business processes and describe their stage of digitalization. He/she is able to use digital tools in central business processes. He/she is able to find ways of making processes more efficient and financially feasible by means of digitalization.

Assessment methods and criteria

No exam, assignment(s) 100 %