Systematic Marketing (5 cr)
Code: 2B00BP27-3003
General information
Enrollment
15.10.2021 - 25.03.2022
Timing
28.03.2022 - 13.05.2022
Credits
5 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Culture and Arts, Cultural Management
Teachers
- Miia Koski
Student groups
-
KUTU20
Objective
The student knows
- the strategic and operative process, basic concepts and the competitive tools of systematic marketing
- ho to analyse topical themes of marketing
Content
- Modern marketing thinking
- Internal and external marketing
- Analysis of the operational environments of marketing
- Segmentation
- Positioning
- Marketing strategies, goals, and indicators
- Competitive tools of marketing
- Topical themes in marketing: marketing in social media
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has done the assigned exercises and attended the course. The student has competencies corresponding to the learning goals of systematic marketing. They are able to apply the basics of marketing in practical situations in a satisfactory way.
Assessment criteria, good (3)
The student has done the assigned exercises well and actively attended the course. Students will be able to analyse the knowledge and skills related to systematic marketing. They will recognise the links between the different aspects of marketing. They are able to apply the basics of marketing in practical situations well
Assessment criteria, excellent (5)
The student has done the assigned exercises very well and attended the course actively and constructively. Students will be able to analyse the knowledge and skills related to systematic marketing. They can analyse the links between the different aspects of marketing. They are able to apply the basics of marketing in practical situations very well