Social media in Library´s Marketing and Communication (5cr)

Evaluation scale

1-5

Objective

Students will know how to use social media in library?s marketing and communication.

Content

- Tools of social media
- Social media as a marketing and communication tool in libraries
- Social media and marketing and communication solutions in libraries

Materials

Haasio, A. Sosiaalinen media ja kirjastot. Avain 2013.
Availability: http://plari.amkit.fi/vwebv/holdingsInfo?sk=fi_EN&bibId=104475

Teaching methods

Lectures,demos, groupwork and exam.

Employer connections

No work placements.

Student workload

Lectures and groupwork 54 h, independent study 25 h.

Assessment criteria, satisfactory (1)

1-2
- the student can give a presentation about using social media in marketing and communication satisfactory
- All the assignments are made
- The student understands the solutions on social media and the basic use of them

3-4
- the student can give a good presentation about using social media in marketing and communication
- All the assignments are made well
- The student can use different tools well and has a good understandning about different solutions

5
- the student can give an gexcellent presentation about the developing and evaluating library services
- All the assignments are made with commendable marks.
- The student can use different tools well and has a good understandning about different solutions

Qualifications

No prerequisites.