Business in Creative Industries (2cr)
Code: KH00AYT21-7
General information
- Enrollment
- 15.12.2015 - 15.05.2016
- Registration for the implementation has ended.
- Timing
- 01.01.2016 - 30.05.2016
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- -1 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Teachers
- Merja Juppo
- Jaana Liukkonen
- Course
- KH00AYT21
Evaluation scale
1-5
Objective
Students will recognise special characteristics of their field. They will know the strengths and weaknesses and their impact on business. Students will identify the possibilities and threats of their field in the environment from the viewpoint of their business. They will recognise user behaviour and are able to segment, do competitor analysis, and do positioning
Content
case studies and compiling a business plan
Materials
Material will be announced at the beginning of the course
Teaching methods
case studies and independent study
Student workload
Total work load of the course: 78 h
case studies 50%
business plan 50%
Assessment criteria, satisfactory (1)
5 Excellent command of knowledge and skills in accordance with the learning outcomes
3 Good command of knowledge and skills in accordance with the learning outcomes
1 Satisfactory command of knowledge and skills in accordance with the learning outcomes
Qualifications
Introduction to Business Management