Introduction to Marketing (3cr)
Code: KH00AYT10-17
General information
- Enrollment
- 01.08.2015 - 02.08.2015
- Registration for the implementation has ended.
- Timing
- 01.09.2015 - 31.12.2015
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Degree programmes
- Bachelor of Business Administration, Library and Information Services
- Teachers
- Pirkko Vuorela
- Course
- KH00AYT10
Evaluation scale
1-5
Objective
Students are able
- to recognise the connections of marketing functions to other business sections
- to analyse macromarketing environment
- to analyse microenvironment and do positioning
- to identify buying behaviour and do segmenting
- to use competitive tools of marketing
Content
- the basic concepts of marketing
- the analysis of operational environment, competitive environmet, demand and organisation
- positioning and segmenting
- core concepts of competitive tools of marketing
Materials
Bergström, Seija & Leppänen, Arja. 2009. Yrityksen asiakasmarkkinointi. Helsinki: Edita
Other material will be announced at the beginning of the course
Teaching methods
lectures and independent study
Student workload
Total work load of the course: 78 h
Assessment criteria, satisfactory (1)
5
Student has an excellent command of the skills required in the course.
3
Student has a good command of the skills required in the course
1
Student has a satisfactory command of the skills required in the course
Qualifications
No prerequisites