Internet marketing (3 cr)
Code: LT00CF80-3004
General information
Enrollment
15.10.2021 - 11.02.2022
Timing
21.02.2022 - 13.05.2022
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Katri Juppi
Student groups
-
MLITA19
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Provided by te the teacher
Internet material (including Google Digital Garage)
Teaching methods
Online teaching, independent learning assignments, group work
Student workload
3 credits, 81 hours of work
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Independent work 50% and group work 50%
Qualifications
Information and Communication Technology