Internet marketing (3 cr)
Code: LT00CF80-3003
General information
Enrollment
15.10.2021 - 23.01.2022
Timing
10.01.2022 - 18.02.2022
Credits
3 op
Virtual proportion (cr)
1 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Raija Kangassalo
Student groups
-
LITA20D
Objective
Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.
Content
- Definitions and terminology
- Internet marketing strategy
- Websites
- Foundations of analytics
- Search engine optimization
- Search and display marketing
- Social media marketing
- Video marketing
- Email marketing
- Content marketing
- Mobile marketing
Materials
Teacher's material
Internet material (including Google Digital Garage)
Teaching methods
Contact teaching, online teaching, independent learning assignments, practical work
Student workload
81 h
Evaluation scale
Passed/failed
Assessment criteria, approved/failed
Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.
Assessment methods and criteria
Project work
Qualifications
Information and Communication Technology