Brand Building and Storification (5cr)
Code: 2B00BP52-3004
General information
- Enrollment
- 17.08.2020 - 28.08.2020
- Registration for the implementation has ended.
- Timing
- 15.09.2020 - 30.11.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Seats
- 0 - 6
- Degree programmes
- Bachelor of Culture and Arts, Cultural Management
- Teachers
- Esa Savola
- Course
- 2B00BP52
Evaluation scale
1-5
Objective
The student
- understands the opportunities of storification in brand building
- knows the process of storification from a manuscript to implementation in the framework of design management
- is able to design a visual identity for a brand and give reasons for how the visual solutions support the company's brand image
- is able to implement and produce a brand manual
Content
- storification as a brand building method
- design management
- visual identity and graphic instructions
- brand manual
Assessment criteria, satisfactory (1)
The student
- understands storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis for a brand
- is able to produce a brand manual
Assessment criteria, good (3)
The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of good quality for a brand
- is able to produce a brand manual of good quality
Assessment criteria, excellent (5)
The student
- masters storification as a brand building method
- knows concepts of design management and masters the design process
- is able to design a visual basis of excellent quality for a brand
- is able to produce a brand manual of excellent quality