Personal Branding (2cr)
Code: LT00BI27-3004
General information
- Enrollment
- 16.03.2020 - 23.03.2020
- Registration for the implementation has ended.
- Timing
- 13.05.2020 - 31.07.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 0 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Distance learning
- Teaching languages
- English
- Seats
- 0 - 10
- Degree programmes
- Bachelor of Business Administration, International Business
- Teachers
- Saija Råtts
- Course
- LT00BI27
Objective
Students will be able to recognize the concept of personal branding and its aspects. Students will be able to recognize their own strengths and weaknesses and how to use them in marketing their personal brand. Students will be competent using personal branding as a tool in promoting their personal brand and job seeking.
Content
* Strategy for personal branding
* Web presence and web tools for personal branding
* Promoting your own ideas
* CV and video CV as a tool in personal branding
Materials
Material announced by lecturer
Teaching methods
Web based learning, self study and assignments
Employer connections
No workplacement
Completion alternatives
No
Student workload
Totally 54 h:
Web based learning, literature and materials about 30 h
Assignments: Personal branding strategy and video CV about 20 h
Assessment criteria, satisfactory (1)
The student is taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities of personal branding but the student is only weakly capable to bring out the familiarization to the materials and literature. The student is on satisfactory level capable to show hers/his ability to utilize the personal branding as a tool in promoting hers/his personal brand or job seeking.
Assessment criteria, good (3)
The student is actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided. The student is able to bring up the ability to recognize the possibilities of personal branding and the student is capable to bring out the familiarization to the materials and literature. The student is capable to show hers/his ability to utilize the personal branding as a tool in promoting hers/his personal brand or job seeking.
Assessment criteria, excellent (5)
The student is very actively taking part conversations and is able to take a stance on/answer questions which the lecturer has provided and is also able to bring up the ability to recognize the possibilities of personal branding. The student is also capable to bring out the familiarization to the materials and literature. The student is able to show hers/his ability to utilize excellent personal branding as a tool in promoting hers/his personal brand and job seeking.
Further information
The course is available through CampusOnline also for students from other universities of applied sciences.