Recognizing and Assessing Business Opportunities (5cr)
Code: 2E00BT19-3002
General information
- Enrollment
- 01.08.2019 - 30.01.2020
- Registration for the implementation has ended.
- Timing
- 01.09.2019 - 31.05.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Master of Culture and Arts
- Teachers
- Esa Savola
- Satu Lautamäki
- Course
- 2E00BT19
Objective
The student is able to
- assess the potential market and life cycle of cultural products from the business perspective
- develop the user-orientation and added value structure of cultural products and services
- describe the opportunities to exploit incorporeal rights
Content
- strategic analyses, Life Cycle Analysis (LCA)
- service design and user-orientation
- different incorporeal rights and their importance in the creative economy
Materials
Sovitaan kurssin alussa. Myös henkilökohtaiset oppimateriaalipainotukset ovat mahdollisia.
Teaching methods
Opiskelijan itsenäiset tehtävät Moodlessa.
Harjoitustehtävien ohjaus Moodlessa.
Harjoitustehtävien kytkeminen omaan kehittämishankkeeseen ja opinnäytetyöhön.
Completion alternatives
Kurssitehtävien kytkeminen omaan opinnäytetyöhön.
Assessment criteria, approved/failed
The grade is Pass if the student
- is able to take business strategies into account while implementing a commission
- is able to take competitive environments into account while implementing a commission
- is able to apply produtisation in the assessment of business opportunities
- is able to apply incorporeal rights for protecting business ideas