Audience development for events (5cr)

Objective

Students will learn to
- understand the meaning and objectives of audience development
- draw up a an audience development plan
- recognise various methods of audience development and apply one method in productions
- understand needs of different target groups and define objectives accordingly

Content

The course will discuss the following:
- audience development, objectives, means, forms
- determining needs of target groups
- drawing up and implementing an audience development plan for a production to be carried out during the studies
- audience-oriented approach, diversity of audiences, accessibility broadly defined

Materials

Hilppa Sorjonen ja Outi Sivonen: Taide- ja kulttuurilaitosten yleisötyön muodot, laajuus ja tuloksellisuus (Kulttuuripoliittisen tutkimuksen edista?missa?a?tio? Cuporen verkkojulkaisuja 27)
lisäksi opettajan osoittama muu materiaali

Teaching methods

luennot, itsenäinen työskentely, tiimityöskentely

Employer connections

Kurssilla toteutetaan yhteistyössä yleisötyötä tekevien tahojen kanssa yleisötyösuunnitelma ja mahdollisuuksien mukaan toteutetaan siitä yksi osa

Student workload

opiskelijan työmäärä n. 135 h

Assessment criteria, satisfactory (1)

Grade 1: Students understand that audience development is an important part of the production production process.

Assessment criteria, good (3)

Grade 3: Students understand that audience development is an important part of the production production process. They know how to make use of at least one method of audience development.

Assessment criteria, excellent (5)

Grade 5:Students understand that audience development is an important part of the production production process. They know how to make use of at least one method of audience development. They are able to plan and implement an audience development project in a production carried out as part of their studies. Students know how to analyse and develop the project carried out.

Qualifications

1-3- year studies completed