Automotive Marketing and Services (3cr)
Code: KC00BYT1041-3005
General information
- Enrollment
- 01.08.2019 - 16.02.2020
- Registration for the implementation has ended.
- Timing
- 06.01.2020 - 23.02.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Teaching languages
- Finnish
- Degree programmes
- Bachelor of Engineering, Mechanical Engineering
- Teachers
- Ari Saunamäki
- Course
- KC00BYT1041
Evaluation scale
1-5
Objective
Upon completion of the course, students,
- will understand the basics in marketing in car industry and busines.
- be able to seek information on the subject
Content
- development of the marketing
- competitive tools
- sales in sparepart and repairshop
- car sale and general sales terms
- consumer protection
- customer service
Materials
Lecturers material
Teaching methods
- Lectures
- Exercises
- Group work
- Independent study
- Information search
Student workload
Will be announced at the beginning of the course.
Assessment criteria, satisfactory (1)
Level 1-2: Student knows the basics of the knowledge objectives of the course.
Assessment criteria, good (3)
Level 3-4: Student knows the knowledge objectives of the course well.
Assessment criteria, excellent (5)
Level 5: Student knows the knowledge objectives of the course well and can apply their knowledge in practice.
Qualifications
No previous studies are required.