Conceptualizing services (5cr)

Objective

Student knows how to develop customer centric service concept based on researchs and considering also processes and resources. Student knows the basics of strategic planning and management. Student understands the importance of forecasts, innovativeness and creativity in developing of service concept. Student is able to evaluate concept´s financial quotas.

Content

- customer oriented concept planning
- strategic planning and management
- innovativeness and creativity in service business
- forecasting methods
- financial planning of service concept

Materials

material will be announced at the beginning of lectures

Teaching methods

Lectures, Assignments, Group Work, eLearning

Completion alternatives

Student has a possibility for employment integrated learning if he/she fulfills following prerequisites: Students works in a supervisory role and employer has a suitable project to offer for the course
Student can carry out course tasks at Enterprise Team. For further information contact the Head of Enterprise Team
Recognition of prior learning is possible with prior Higher Education Studies

Student workload

Lectures 45h, Independent work and group work 90h

Assessment criteria, satisfactory (1)

Student recognizes customer centric approach, value of research and service concept development based on the basics of processes and resources
Students can name the principles of the strategic planning and management in the service concept planning
Students recognize connections and meanings of the forecasts, innovation and creativity in service concept planning
Students knows principles of the facility and service concept planning based on the processes
Students can read service concept budgets and finance and name the main parts of it

Assessment criteria, good (3)

Student can plan a customer centric service concept which is based on research, processes and resources
Students can explain the role of the strategic planning and management in the service concept planning
Students can judge connections and meanings of the forecasts, innovation and creativity in service concept planning
Students can create a budget for the service concept and plan how to finance it

Assessment criteria, excellent (5)

Student can plan a economically sound customer centric service concept which is based on research, processes and resources
Students can apply and estimate the role of the strategic planning and management in the service concept planning
Students can apply forecasts, innovation and creativity in service concept planning
Students can create a well-founded budget for a service concept and plan how to finance it

Qualifications

Business Operations and Entrepreneurship
Personnel management and superior work in food chain
Marketing planning and implementation in the food chain