Introduction to Accounting and Marketing of a Rural Enterprise (5cr)

Objective

Students become familiar with the operation of firms in rural management and planning, as well as the logic of new business start-up design principles. During the course, students receive basic corporate strategic planning, marketing and financial planning as well as corporate and commercial law.

Content

The studies consist of elements, the content of which is
1 SME strategic management and planning of activities
2 Products and services, the basics of marketing in SMEs
3 Creating new revenue
4 The basic knowledge of company and commercial law

Qualifications

No prerequisites

Assessment criteria, satisfactory (1)

Satisfactory completion of the course requires that the student has successfully developed and reported by all of the tasks and successfully completed the mini examinations, which focus on various aspects of the concept of the content.
Determination of the rating:1-2 The student understands the small business activities on marketing, financial, and legal basic logic.
3-4 The student understands the small business activities on marketing, financial, and legal basic logic and is able to apply their skills in practical decision-making situations.
5 Students understand the operation of a small business on marketing, financial, and legal basic logic, are able to apply what they have learned practical decision-making situations as well as be able to create new and creative decision-making patterns that take advantage of what they have learned.

Materials

Kotler, Philip & Keller, Kevin (2009) Marketing Management. 13th edition
Availability: http://tiny.cc/lbo7jx

Karjalainen, Lasse (2013): Financial Guide for Entrepreneurs, Routledge Ltd
Availability: http://tiny.cc/9bo7jx

Raatikainen P (2011) Business Idea to move, 8.p., Edita Publishing Oy
Availability: http://tiny.cc/5co7jx

as well as material produced by teachers in Moodle. The studies used self-directed basic textbooks, material made by teachers, as well as different kind of cases.

Teaching methods

The course consists of theoretical lectures ensemble, solo or group practice in applied learning about the basic textbooks and assignments, which require the involvement literature in the field of rural enterprises. Students are looking for and provide information about self-directed groups.