Introduction to International Business (3cr)

Objective

Students know the basics of international business and company internationalization. Students know about various trade areas and the importance of planning. Students know to pay attention to international business environmental factors both in home country and target country e.g. political and legal issues.

Content

- Introduction to International Trade
- Globalization
- Target market and domestic factors influencing International Trade - including e.g. Cultural Environment of International Trade
- Organizations involved with International Trade
- Trade Areas (NAFTA, EU, ASEAN etc.)
- Means of competition
- Business operations
- Introduction to strategies
Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Qualifications

No previous studies are required.

Assessment criteria, satisfactory (1)

Excellent (5)
The completed market entry strategy and presentation, the quizzes, final exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Good (4-3)
The completed market entry strategy and presentation, the quizzes, final exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Satisfactory (2-1)

The completed market entry strategy and presentation, the quizzes, final exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Materials

- International Business, The Challenges of Globalization. 7/E, John J. Wild and Kenneth L. Wild. Pearson Education. (2014).

Teaching methods

- Lectures and Guided Practice
- Independent work

Teaching method will be Problem Based Learning. In groups, students will select a target country and a product to launch in that country. At the end of the course students will give a presentation on how they plan on entering the market and the factors they had to consider.
Target country areas will be Sweden, Germany and Russia. In addition using English as a business Lingua Franca will be explored.