Audience-oriented design (3cr)

Objective

After completing the course, students will be able to:
Identify and analyze the needs of different audience groups
Apply audience-oriented planning methods in cultural production
Take special groups and their specific needs into account in productions
Plan accessible cultural events

Content

Principles of audience-oriented cultural production
Defining target groups and opportunities for participation
Basics of accessibility (physical, digital, cognitive)

Assessment criteria, satisfactory (1)

The student recognizes the basic principles of audience-oriented design.
In an essay, the student can name special groups and key factors in accessibility, but the application remains superficial.
Participation in group work is sporadic or passive.

Assessment criteria, good (3)

The student is able to apply audience-oriented design principles in a practical example.
The diversity of participants has been taken into account in the design in a justified manner.
Group work is active and constructive.
The essay is clear, well-structured, and demonstrates an understanding of the needs of the target groups.

Assessment criteria, excellent (5)

The student demonstrates an understanding of audience-oriented design and knows how to apply it.
The student demonstrates an ability for critical thinking and reflection in the design process.
In group work, the student acts as an active and responsible member, promoting cooperation.
The essay is of high quality, well-reasoned, and demonstrates a strong professional approach.