The possibilities of technology in events (2cr)

Objective

The student is able to:
-Describe the basics needed for organizing event and stage technology and apply them in practice.
-Utilize digital marketing and artificial intelligence in event marketing.
-Produce and edit video material for the visual communication needs of events.

Content

Basic elements of event and stage technology.
Tools for digital marketing and artificial intelligence, such as analytics, personalization, and targeted marketing.
Creating and implementing a marketing plan for an event.
Tools for video production and editing.
Visual storytelling.

Assessment criteria, approved/failed

The student is able to describe the basic elements of event and stage technology and apply these basics, for example, by planning the technical arrangements for a small event. The student is able to describe the tools of digital marketing and artificial intelligence and create a marketing plan for an event based on these tools. The student is able to produce and edit video material that can be utilized in their event.