Developing the Food Chain from Customers Perspective (5cr)

Objective

Student knows the differences between customers and develops his knowledge about customer buying behavior. Student is able to analyze the characteristics of buying behavior and the factors that have an effect on it. Student understands how customer value is structured in the food chain customer relationships and is able to develop the cooperation between the company and customer and the procedures that have effect on the buying behavior. Student understands the meaning of good customer relations and it´s effect on customer involvement. Student understands the concepts of customer relations management and customer experience management in the food chain in B to B marketing and consumer marketing.

Content

-Customer centric approach and value creation in food chain
-Consumer and organization buying behavior in food chain
-Customer relation and customer experience management in food chain

Qualifications

No prerequisites

Assessment criteria, satisfactory (1)

Student understands the meaning of customer centric approach and value creation in food chain. Student understands the principals in building customer relationship and management and is able to take advantage of them in her/his own learning project.

Assessment criteria, good (3)

Student masters well the concepts of value creation and customer experience. Student is able to adapt her/his knowledge by analyzing and validating the arguments in own learning project.

Assessment criteria, excellent (5)

Student masters the field of customer experience and management extraordinary well. Student is able to analyze and validate her/his choices in versatile ways in adapting her/his knowledge in learning project of own professional field. Student shows ability to widely adapt the knowledge in the development of own field.

Materials

Will be announced in the beginning of the studies