The Marketing of a Rural Enterprise (5cr)

Objective

Students will acquire knowledge about planning and managing marketing, and learn about the factors influencing planning and management. They will also learn how to compile a marketing plan.

Content

Topics discussed in the course include strategic decisions in marketing and the planning of marketing.

Qualifications

Edeltäviä opintoja ei tarvita.

Assessment criteria, satisfactory (1)

Grading will be announced during the course.

Materials

Ilmoitetaan myöhemmin.

Teaching methods

- Lectures, independent and group work
- Contact teaching (50 %)
- Independent study (50 %)