Corporate Communications (5cr)

Objective

The student is able to recognize corporate communication tools and is capable to utilize them. The student is able to analyze the planning and operations of the corporate communications. The student is able to develop corporate communications and is capable to utilize different channels.

Content

- Corporate communications; plans and strategies
- Crisis communication, change communication
- Social media and digital channels as tools for corporate communications
- Project communications

Assessment criteria, satisfactory (1)

The student is able to give some examples of corporate communications tools and in some cases able to utilize them. The student is able in satisfactory level to analyse the corporate communications. Developing the corporate communications is not very successful. The student is not taking part very actively.

Assessment criteria, good (3)

The student is able to recognize corporate communications tools and is able to utilize them (e.g. communication strategies). The student is very well able to analyse the corporate communications and its operations. The student is able to develop the corporate communications. The student is taking part mainly actively.

Assessment criteria, excellent (5)

The student is able to recognize corporate communications tools and is able very well to utilize them (e.g. communication strategies). The student is very well able to analyse and assess the corporate communications and its operations. The student is able to develop the corporate communications and is able to consider different channels. The student is taking part very actively and spontaneous.