International marketing (3cr)

Objective

Students gain a practical introduction to international marketing and the issues businesses face when entering and operating in foreign markets.

Students know marketing aspects from a global perspective and can respond to international opportunities and competitive situations.

Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Content

international marketing
planning market entry
promotion
culture

Assessment criteria, satisfactory (1)

Excellent (5)
The completed presentation, course tasks, final exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.

Good (4-3)
The completed presentation, course tasks, final exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Satisfactory (2-1)

The completed presentation, course tasks, final exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Materials

International marketing book, to be announced by lecturer

Teaching methods

Lectures
Independent study
Cases
Presentation
Exam