International Marketing (5cr)
Course unit code: KD00BE08
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
Student understands international marketing as a holistic process influenced by environmental factors both in domestic country and target market country. Students are able to analyze these factors and utilize this information in adaptation of its? international marketing strategies and marketing-mix in a given situation. Student is able to recognize and solve challenges faced in international marketing process from planning to management.
Content
- cultural environment of international business
- other environmental factors influencing international marketing decisions
- marketing mix in international business environment
- internationalization strategies in international business environment
Qualifications
- No prerequisites
Assessment criteria, satisfactory (1)
The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course: Student has been able to use the basic concepts of the course in the case company?s assignment.
Assessment criteria, good (3)
The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop solutions for the case company in the assignment of the course.
Assessment criteria, excellent (5)
The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course and apply the concepts in practical business cases: Student has been able to develop creative solutions in the assignment of the course.