Designing Profitable Customer Experience (3cr)

Objective

The student is able to plan profitable customer experience and understands the meaning of entities related to it. The student is able to comprehend the effect of different elements of the interior on the atmosphere, associations and behavior. The Student can analytically observe of the service process. The Student can create relevant customer descriptions for product/service design concepts and comprehend the process of developing and launching new products/services. The Student can do profitability calculations for product/service concepts. The Student understands the meaning of user-centered design, the challenges related to the launching and marketing new products and also the significance of innovative thinking for business development

Content

Planning customer experience
• Design Thinking and Service Design
• Interiors and the elements in it, such as atmosphere, furniture, lightning, sounds colors, etc.
• Service and processes (customer service, responding to customer needs, buying process, costs and profitability)
• Customer group descriptions and techniques for collecting customer information
• The process of planning and launching new products/services
• Elements of product (design, material, colors, functionality, message, costs and profitability, price, product development and new concepts)
• Launching and marketing new product/service concepts

Assessment criteria, satisfactory (1)

Satisfactory (2-1): The student has participated actively in the course. Student has shown in the course ability to comprehend the basic concepts of the course.

Assessment criteria, good (3)

Good (4-3): The student has carried out work very well and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course.

Assessment criteria, excellent (5)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Student has shown in the course ability to comprehend the concepts of the course