Personal Branding - Identifying and Marketing Your Own SkillsLaajuus (3 cr)
Code: LT00DB98
Objective
The student is able to define the concept of personal branding and its benefits on marketing tools. The student can apply different means and tools in marketing and identifying their own competencies. The student is able to develop a personal branding strategy and apply different means to market their own skills, especially on social media.
Content
Strategy and means
Online presence and channels
Self-knowledge and tools for self-assessment
CV and video CV in personal branding
Assessment criteria, satisfactory (1)
The student has completed the given assignments and participated in discussions of the course. The student masters the main concepts of personal branding but combines them with different ways of use and the theory is still incomplete. The student is able to name tools used in personal branding and identify opportunities to utilize them. The student is able to draw up a strategy for their own personal branding.
Assessment criteria, good (3)
The student has completed the given assignments and has actively participated in discussions of the course. The student masters the main concepts of personal branding and is able to combine them with different ways of use and theory. The student is able to name tools used in personal branding and their benefits and is also able to use them in practice. The student is able to draw up a strategy for their own personal branding and provide concrete examples.
Assessment criteria, excellent (5)
The student has commendably completed the given assignments and actively participated in discussions of the course. The student masters the main concepts of personal branding and knows very well how to combine them with different ways of use and theory. The student is able to name tools used in personal branding and their benefits and is also able to use them in practice. The student is able to draw up a strategy for their own personal branding and provide varied and concrete examples.
Enrollment
13.03.2023 - 20.03.2023
Timing
02.05.2023 - 31.07.2023
Credits
3 op
Virtual proportion (cr)
3 op
Teaching languages
- Finnish
Degree programmes
- Bachelor of Business Administration, Business Management
Teachers
- Saija Råtts
Student groups
-
VVO
Objective
The student is able to define the concept of personal branding and its benefits on marketing tools. The student can apply different means and tools in marketing and identifying their own competencies. The student is able to develop a personal branding strategy and apply different means to market their own skills, especially on social media.
Content
Strategy and means
Online presence and channels
Self-knowledge and tools for self-assessment
CV and video CV in personal branding
Materials
Kurvinen, J., Laine, T. & Tolvanen, V. 2017. Henkilöbrändi: Asiantuntijasta vaikuttajaksi. Helsinki: Alma Talent.
Materials provided by lecturer.
Teaching methods
Online course.
Independent studies.
Student workload
Total work load about 80 h:
Web based learning about 35 h
Independent learning 20 h
Literature and materials about 25 h
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student has completed the given assignments and participated in discussions of the course. The student masters the main concepts of personal branding but combines them with different ways of use and the theory is still incomplete. The student is able to name tools used in personal branding and identify opportunities to utilize them. The student is able to draw up a strategy for their own personal branding.
Assessment criteria, good (3)
The student has completed the given assignments and has actively participated in discussions of the course. The student masters the main concepts of personal branding and is able to combine them with different ways of use and theory. The student is able to name tools used in personal branding and their benefits and is also able to use them in practice. The student is able to draw up a strategy for their own personal branding and provide concrete examples.
Assessment criteria, excellent (5)
The student has commendably completed the given assignments and actively participated in discussions of the course. The student masters the main concepts of personal branding and knows very well how to combine them with different ways of use and theory. The student is able to name tools used in personal branding and their benefits and is also able to use them in practice. The student is able to draw up a strategy for their own personal branding and provide varied and concrete examples.
Assessment methods and criteria
Online conversations and assigments, essay.