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Open UAS Pathway Studies, Bachelor of Culture and Arts, Cultural Management: POLKUKUTU25

Code: POLKUKUTU25

Duration
1 years (60 cr)
Start semester
Autumn 2025
Teaching language
Finnish

Descriptions

This curriculum is for open UAS students. The curriculum includes first year studies and Basic Studies Common To All In SEAMK (Open UAS Path Studies, Bachelor of Culture and Arts, Cultural Management). There is also some personal study planning in the open university's path studies.

DESCRIPTION OF THE DEGREE PROGRAMME AND COMPETENCE AREAS
The cultural manager's core competencies include the design and implementation of productions, productization, brand building, and communication. The cultural manager is able to anticipate and assess benefits of productions, be they cultural, economic, or social. A student who graduates from the programme is able to design content and productions for different target groups in a profitable way. Productions may be cultural service products, events, media products, or campaigns, irrespective of the field.

A professional cultural manager is familiar with service design, different methods of ideation, and content development. They are aware of their target group and adopt a customer-oriented approach to their work. In participatory design, they are able to use different methods of group counselling. They understand changes in consumer behaviour and the opportunities provided by the anticipation of changes.

The cultural manager masters the basics of production techniques and technologies. They master the use of the content tools essential for their career plan. The cultural manager has good interpersonal skills. They are able to act as a manager in charge of a production.

A graduated student is able to communicate in a goal-oriented way. They master marketing communication and the tools for its planning and are able to utilise social media in an effective way. Thanks to sufficient language skills, they are able to apply what they have learned also in a global operational environment.

After completion of their studies, the student of cultural management recognises their competencies and is able to assess, describe and actively develop them. They have a clear idea of their professional strengths.

PROFESSIONAL COMPETENCY PROFILE
The cultural manager's extensive competencies are needed in different productions in the creative sector and in administrative tasks in the public, private and third sectors. There is a need for the cultural manager's competencies in, e.g., the media and entertainment industry, publishing, sport-related productions, advertising and marketing organisations' productions, art productions (music, theatre, visual arts, TV, film), and game and other interactive productions.


PEDAGOGICAL APPROACH
The studies in cultural management are based on project learning, which means that starting from the first year, all the studies are integrated with working life. Individual courses are integrated into larger productions or projects, and students act in groups of different sizes. Students' team work skills and interactive skills develop through collective learning.

The teacher acts as the student's mentor and counsellor, who facilitates and supports the learning process. The student can also go in depth into the subareas of culture in which they are especially interested. The student's own career path is planned throughout their studies. Networking is of particular importance; for this, real cooperation with working life is sought throughout the studies.

Development

The curriculum of Cultural Management was updated in 2017. The reform was based on the cultural manager’s job description in 2030. The reform of the curriculum aimed to anticipate future changes in the cultural manager’s job description. Also students and an expert team from working life closely participated in the development of the curriculum. The new curriculum will be introduced in autumn 2018.

Show study timings by semester, study year or period

Code Name Credits (cr) 2025-2026 Autumn 2025 Spring 2026 1. / 2025 2. / 2025 3. / 2026 4. / 2026 5. / 2026
POLKUKUTU25-1001
SEAMK'S COMMON BASIC STUDIES

(Choose all )

12
POLKUKUTU25-1002
Study skills

(Choose all )

10
XX00DM02 Academic Studies and Career Planning 2 2 2 1 1
XX00DM03 Information and Communication Technology 4 4 4 2 2
XX00DM04 Communication Skills 4 4 2 2 1 1 0.7 0.7 0.7
POLKUKUTU25-1003
Entrepreneurship and Innovation

(Choose all )

2
XX00DM01 Innovations and Development 2 2 2 1 1
POLKUKUTU25-1004
BASIC STUDIES

(Choose all )

9
2B00BP18 Knowledge of Art 3 3 3 1 1 1
KMPRU Swedish for Work 3 3 3 1 1 1
2B00DK60 Digital Communication 3 3 3 1 1 1
POLKUKUTU25-1005
PROFESSIONAL STUDIES

(Choose all )

31
POLKUKUTU25-1006
Basics of Production

(Choose all )

29
2B00BP20 Production Process in the Cultural Field 5 5 3 2 1.5 1.5 0.7 0.7 0.7
2B00BP21 Visual Communication 5 5 2 3 1 1 1 1 1
2B00BP22 Customer-Orientation in Design 5 5 5 2.5 2.5
2B00BP23 Audiovisual Narration 5 5 5 2.5 2.5
2B00BP24 Production Work I: Design 3 3 2 1 1 1 0.3 0.3 0.3
2B00BP25 Production Work I: Implementation 4 4 4 1.3 1.3 1.3
2B00BP26 Production Work I: Documentation 2 2 2 0.7 0.7 0.7
2B00DX37 Security expertise 2 2 2 0.7 0.7 0.7
Total 60 52 27 25 13.5 13.5 8.37 8.37 8.37

General competencies (Bachelor’s Degrees)

1 Learning competence

- is able to self-evaluate and develop one’s competence and learning style orientation
- is able to retrieve and analyze information and evaluate it critically
- is capable of taking responsibility for collaborative learning and sharing knowledge in teams

Swedish for Work
Production Process in the Cultural Field
Visual Communication
Production Work I: Design
Production Work I: Implementation
Production Work I: Documentation
2 Ethical competence

- is able to take responsibility for one’s own actions and for the consequences of these actions
- is able to work according to the ethical principles of the subject field
- is able to take other people into account in one’s actions
- is able to apply the principles of equality
- is able to apply the principles of sustainable development
- is capable of social influencing using one’s know-how and based on ethical values

Knowledge of Art
Customer-Orientation in Design
Audiovisual Narration
3 Working community competence

- is able to operate as a member of a work community
- is able to operate in communicative and interactive situations in working life
- is able to utilize information and communications technology in one’s subject field
- knows the working life in one’s subject field and is able to create personal contacts in working life and to operate in professional networks
- is capable of decision making in unpredicted situations
- is able to apply the principles of organizational management and leadership in working life and has abilities for supervision tasks
- possesses entrepreneurial skills

Production Process in the Cultural Field
Visual Communication
4 Innovation competence

- is able to conduct research, development and innovation projects applying the existing knowledge and methods of the field
- is able to work in projects
- is capable of creative problem solving and development of working methods
- is able to find customer-oriented, sustainable and profitable solutions

Production Process in the Cultural Field
Customer-Orientation in Design
Production Work I: Design
Production Work I: Implementation
Production Work I: Documentation
5 Internationalization competence

- possesses communicative competence necessary for one’s work and for professional development in the subject field
- is able to operate in a multicultural environment
- takes into account the effects of and opportunities for internationalization development in one’s own field

No attached course units

6 Entrepreneurial competence

- Understanding of the interaction involved in the operations in a company and the business environment, and of the concept of entrepreneurship and the entrepreneurial way of working.
- Understanding of the principles associated with a profitable business, and ability to analyse the operations and risks in a business.

Audiovisual Narration
7 Quality control competence

- Knowledge of the typical field-related quality control systems
- Understanding of quality-control and the requirements of quality-control systems.

Swedish for Work
Not grouped
Academic Studies and Career Planning
Information and Communication Technology
Communication Skills
Innovations and Development
Digital Communication
Security expertise

Cultural Manager competencies

1 Competence in cultural operating environment

A Bachelor of Culture and Arts:
- is familiar with the culture's operational environment
- is familiar with current trends in culture, different areas of culture and the historical background of those trends
- is able to recognise and analyse cultural phenomena and one's own relation to them
- perceives the professional field in cultural management and is capable of following it on the levels of media, research and prevailing conversation
- is familiar with the structures of cultural administration and politics and knows how to work in those areas
- comprehends how the public, third, business and entrepreneurial sectors of society function and is able to perceive the essential areas of their future development
- knows how to analyse and develop one's own professional identity as a cultural manager
- has commercial know-how in cultural management

Knowledge of Art
Swedish for Work
Production Process in the Cultural Field
Visual Communication
Customer-Orientation in Design
Audiovisual Narration
Production Work I: Design
Production Work I: Implementation
Production Work I: Documentation
2 Business competence in cultural production and management

A Bachelor of Culture and Arts:
- masters field-related financial planning, budgeting and monitoring of finances and is familiar with the related legislation
- masters the planning and implementation of funding for a cultural product
- masters the principles of marketing and communications from the point of view of cultural management
- is familiar with the commercially profitable productisation in business associated with creativity management of production processes

Production Process in the Cultural Field
Production Work I: Design
Production Work I: Implementation
Production Work I: Documentation
3 Competence in production processes

A Bachelor of Culture and Arts:
- is capable of creating multi-industry networks and organising and managing production processes in the branch of culture
- is familiar with the stages of project planning, organisation and implementation
- is familiar with the legal issues pertaining to cultural management and knows how to apply legislation to production activities
- masters the communications and media skills needed in the field
- is familiar with the foundations of performance, production and media technology and has the ability to apply that knowledge in production activities.
- is able to examine and develop the various phases of the production process

Production Process in the Cultural Field
Customer-Orientation in Design
Audiovisual Narration
Production Work I: Design
Production Work I: Implementation
Production Work I: Documentation
Not grouped
Academic Studies and Career Planning
Information and Communication Technology
Communication Skills
Innovations and Development
Digital Communication
Security expertise

Code Name Credits (cr)
POLKUKUTU25-1001
SEAMK'S COMMON BASIC STUDIES

(Choose all )

12
POLKUKUTU25-1002
Study skills

(Choose all )

10
XX00DM02 Academic Studies and Career Planning 2
XX00DM03 Information and Communication Technology 4
XX00DM04 Communication Skills 4
POLKUKUTU25-1003
Entrepreneurship and Innovation

(Choose all )

2
XX00DM01 Innovations and Development 2
POLKUKUTU25-1004
BASIC STUDIES

(Choose all )

9
2B00BP18 Knowledge of Art 3
KMPRU Swedish for Work 3
2B00DK60 Digital Communication 3
POLKUKUTU25-1005
PROFESSIONAL STUDIES

(Choose all )

31
POLKUKUTU25-1006
Basics of Production

(Choose all )

29
2B00BP20 Production Process in the Cultural Field 5
2B00BP21 Visual Communication 5
2B00BP22 Customer-Orientation in Design 5
2B00BP23 Audiovisual Narration 5
2B00BP24 Production Work I: Design 3
2B00BP25 Production Work I: Implementation 4
2B00BP26 Production Work I: Documentation 2
2B00DX37 Security expertise 2

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

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