Marketing: MARK23
Code: MARK23
Descriptions
Marketing is a central part of a company’s or organization’s operations and efficiency. In this training, you will learn to recognize the meaning of holistic marketing. You will be introduced to strategic marketing management and learn how to design marketing. The training will go through different ways of building a brand and its significance in achieving competitive advantage and finding a market position. Additionally, the training will cover both marketing communication and the meaning of social media in corporate communications.
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Show study timings by semester, study year or period
| Code | Name | Credits (cr) | 2023-2024 |
Autumn
2023 |
Spring
2024 |
1. / 2023 | 2. / 2023 | 3. / 2024 | 4. / 2024 | 5. / 2024 |
|---|---|---|---|---|---|---|---|---|---|---|
| MARK23-1001 |
Marketing
(Choose all) |
14 | ||||||||
| LTVAMA401 | Marketing Planning and Management | 4 | 4 | 4 | 2 | 2 | ||||
| LT00BT74 | Brand Management | 3 | 3 | 3 | 1.5 | 1.5 | ||||
| LT00CL70 | Marketing Communications | 4 | 4 | 4 | 1.3 | 1.3 | 1.3 | |||
| LT00DC00 | Social Media in Corporate Communications | 3 | 3 | 3 | 1 | 1 | 1 | |||
| Total | 14 | 14 | 7 | 7 | 3.5 | 3.5 | 2.3 | 2.3 | 2.3 |
Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.
| Code | Name | Credits (cr) |
|---|---|---|
| MARK23-1001 |
Marketing
(Choose all) |
14 |
| LTVAMA401 | Marketing Planning and Management | 4 |
| LT00BT74 | Brand Management | 3 |
| LT00CL70 | Marketing Communications | 4 |
| LT00DC00 | Social Media in Corporate Communications | 3 |