Study Guide

Objective

The student is capable of decision making on individual and team basis in an international business enterprise. Decision making covers many areas one will face in practice while doing international business: from marketing to logistics and accounting to management. A major issue in the course is to understand the connections of these various functions to each other and consequences of the decisions carried out.

Content

Operating a company in a simulation environment for a longer time period, analyzing your performance the reasons for results you achieved in your business.

Assessment criteria, satisfactory (1)

Satisfactory (1-2): The student has carried out work and participated as instructed. Students are able to use the competitive tools of marketing in creating competitive advantage. The performance of their company is not at a high level among the partcipants. They will be able to plan a company's competitive tool combination for each phase in a product?s life cycle. Students can make marketing decisions in a company via simulation.

Assessment criteria, good (3)

Good (3-4): The student has carried out work well and participated actively. Students are able to use systematically the competitive tools of marketing in creating competitive advantage and can apply them to the international business environment. They will be able to plan a company's effective competitive tool combination for each phase in a product?s life cycle and perform well as a company. Students can make marketing decisions in a company as a whole via simulation. They can analyze the results and profitability of their decisions and compare them to their competitors.

Assessment criteria, excellent (5)

Excellent (5): The student has carried out work to an excellent standard and participated actively and constructively. Students are able to use systematically the competitive tools of marketing in creating competitive advantage and can apply them to international business environment. They will be able to plan a company's effective competitive tool combination for each phase in a product?s life cycle and through the application of these decisions perform as a company at a very high level. Students can make marketing decisions in a company as a whole via simulation. They can analyze the results and profitability of their decisions and compare them to their competitors.

Materials

Will be provided by the teacher.