A trade fair as a means of marketingLaajuus (4 cr)
Code: CA00CX33
Objective
The student can practically implement a three-step marketing entity: design, implementation and monitoring. She / he understands in design and implementation the aesthetic and ethical operations of the fair from a profitable marketing perspective. The student understands the operating principles of the fair, and she / he can take advantage of the transaction as part of the marketing of the product or service. She / he can act in communication and interaction situations in the working life and can use the feedback they receive in the development of the company's operations. The student can act responsibly and entrepreneurial.
Content
Planning the stand
Executing the stand
Marketing follow-up
Qualifications
Communication Skills, Business Communication in Finnish, Introduction to Project Work
Assessment criteria, satisfactory (1)
The student is able to plan, implement a trade fair project based on the marketing strategy. The project has some sales promoting, visual, functional and economic characteristics of a successful fair project.
Assessment criteria, good (3)
The student is able to plan, implement and follow his / her trade fair project compiled after the marketing strategy. The weight of the project is on sales promotion, visual aspects and budgeting.
Assessment criteria, excellent (5)
The student is able to plan, implement, follow and evaluate his / her trade fair project compiled in accordance with the marketing strategy. The weight of the project is on sales promotion, visual aspects, functionality and economy.
Further information
Two credits for R&D
Enrollment
13.11.2023 - 17.01.2024
Timing
08.01.2024 - 26.05.2024
Credits
4 op
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Food and Hospitality
Teachers
- Paula Juurakko
Student groups
-
MRESTO22
-
RESTO21
Objective
The student can practically implement a three-step marketing entity: design, implementation and monitoring. She / he understands in design and implementation the aesthetic and ethical operations of the fair from a profitable marketing perspective. The student understands the operating principles of the fair, and she / he can take advantage of the transaction as part of the marketing of the product or service. She / he can act in communication and interaction situations in the working life and can use the feedback they receive in the development of the company's operations. The student can act responsibly and entrepreneurial.
Content
Planning the stand
Executing the stand
Marketing follow-up
Materials
Huges, P. 2015. Exhibition Design
Jansson,M. 2007. Messuguru; messumarkkinoijan ideakirja
Keinonen,S. ; Keinonen. T. & Koponen, P. 2001. Menesty messuilla: yrityksen opas.
Lorenc, J.; Skolnick, L. & Berger, C. 2007. What is exhibition design?
Rämö, S. 2019. viesti perille: tuloksellista markkinointiviestintää ja sisällöntuotantoa.
Student workload
4 credits - 108 hours.
Evaluation scale
1-5
Assessment criteria, satisfactory (1)
The student is able to plan, implement a trade fair project based on the marketing strategy. The project has some sales promoting, visual, functional and economic characteristics of a successful fair project.
Assessment criteria, good (3)
The student is able to plan, implement and follow his / her trade fair project compiled after the marketing strategy. The weight of the project is on sales promotion, visual aspects and budgeting.
Assessment criteria, excellent (5)
The student is able to plan, implement, follow and evaluate his / her trade fair project compiled in accordance with the marketing strategy. The weight of the project is on sales promotion, visual aspects, functionality and economy.
Assessment methods and criteria
Active participation, assignments, report.
Qualifications
Communication Skills, Business Communication in Finnish, Introduction to Project Work
Further information
Two credits for R&D